Olamide: Behind 31 Rising Stars in Nigerian Music.
Tracing the Impact of YBNL’s Boss on the Careers of Nigeria’s Hottest New Acts
Olamide, popularly known as Badoo, has established himself as one of the most influential figures in the Nigerian music industry. Beyond his own chart-topping hits, Olamide is celebrated for his remarkable ability to discover, mentor, and propel emerging talents to stardom. Through his label, YBNL Nation, and strategic collaborations, he has played a pivotal role in shaping the careers of over 30 artists, many of whom are now household names in Afrobeats and street pop.
Highlights of Olamide’s Impact
- Olamide’s influence extends to both artists he signed directly to YBNL and those he supported through collaborations and mentorship.
- He is credited with giving a platform to diverse talents, from singers and rappers to producers, helping them achieve national and international recognition.
- Many of these artists have gone on to win awards, secure major record deals, and make significant contributions to the evolution of Nigerian music.
Notable Artists Olamide Brought to Fame
Below is a selection of the many artists whose careers Olamide has shaped:
- Asake: Rose to prominence after signing with YBNL and collaborating with Olamide on the breakout track “Omo Ope”.
- Fireboy DML: Became a leading figure in Afrobeats following his signing to YBNL, with multiple hit records and international acclaim.
- Lil Kesh: Achieved mainstream success after joining YBNL in 2014, known for his energetic street anthems.
- Adekunle Gold: Transitioned from graphic designer to award-winning singer-songwriter under Olamide’s mentorship.
- Naira Marley: Gained widespread recognition after collaborating with Olamide on “Issa Goal”
- Zlatan Ibile: Boosted into the limelight through a key feature from Olamide on his song “My Body”
- Portable: Shot to fame with the viral hit “Zazu Zeh” featuring Olamide.
- Pheelz: Initially a producer for YBNL, later became a successful artist in his own right.
Young Jonn: Rose as a top producer and later as an artist, thanks to early support from Olamide.
- Bella Shmurda, Lyta, Chinko Ekun, Picazo Rhap, Pepenazi, Temmi Ovwasa, Viktoh, Bad Boy Timz, YCee, T.I Blaze, Jaywillz, Danny S, CDQ, Terry Apala, Fave, Dice Ailes, DJ Enimoney, Dope Nation, Reminisce, Danny S, Jaido P, Phyno, and Davolee: All benefited from Olamide’s mentorship, features, or label support, helping them gain national attention and industry credibility.
Summary Table: Olamide’s Influence
| Artist | Nature of Support | Notable Outcome |
|---|---|---|
| Asake | Signed to YBNL, features | Viral hits, awards, Grammy nod |
| Fireboy DML | Signed to YBNL | Multiple hit singles, Grammy nod |
| Lil Kesh | Signed to YBNL | Street anthems, industry awards |
| Adekunle Gold | Signed to YBNL | Mainstream stardom, versatility |
| Naira Marley | Collaboration | National fame, “Issa Goal” |
| Zlatan Ibile | Collaboration | Breakout single, street cred |
| Portable | Collaboration | Viral hit, sustained relevance |
| Pheelz | Producer, mentorship | Transitioned to artist success |
| Young Jonn | Producer, mentorship | Top producer, artist career |
Olamide’s legacy is not just in his own music but in his unwavering commitment to uplifting the next generation of Nigerian artists. His eye for talent and willingness to share his platform have made him a cornerstone of the industry, with over 30 artists crediting their breakthroughs to his support and guidance.
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